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J.R. Atkins Social Media
Speaker SMB Suite Product
Manager, NextCorp Ltd
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Chris Vary Vice President
Weber Shandwick Digital
Group
Dallas, Texas
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Emily Cunningham Rushing
Competitive Intelligence
Specialist Haynes & Boone,
LLP Dallas, TX
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An expert on social media, J.R.
Atkins is currently employed by
NextCorp, Ltd. where he is the
Product Manager for SMB Suite
responsible for demand
generation and lead conversion.
He uses sales and marketing
techniques including Social
Media Marketing, Search Engine
Optimization (SEO), Traditional
Marketing and Public Speaking to
generate interest and leads for
SMB Suite.
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Chris possesses over 16 years of
experience in the creative and
interactive space. Currently,
Chris leads the Weber Shandwick
Dallas digital and social media
practice, overseeing programs
that leverage new media
technologies. Clients currently
include American Airlines,
General Motors, Verizon, Pepsico
and Honeywell.
Chris currently oversees
leadership direction for
American Airlines’ social media
programs, including Facebook,
YouTube, Twitter and LinkedIn.
He leads a team of both American
Airlines and Weber Shandwick
employees that make up American
Airlines Social Media.
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Emily has worked as a librarian
and researcher and is currently
the Competitive Intelligence
Specialist for
Haynes & Boone LLP.
Previously she was the market
researcher and database
administrator for a management
consulting firm. From 2005-2007,
she worked as a Research
Specialist with King & Spalding
LLP in Houston, TX. Emily
received her JD from the
University of Houston Law Center
in 2004 and graduated from the
University of North Texas’s MLIS
program in 2007, with a
specialization in legal
informatics.
Emily has written and
presented on social media for
legal CI, and is a contributor
on the
Law Firm CI Blog.
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